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Overview

Projects let you create custom folders to organize your saved ads. Think of them as research binders — one for each campaign, niche, or client.

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Why Use Projects?

Projects help you:
  • Organize campaigns — Group ads by offer, funnel, or promo
  • Niche research — Collect ads for specific verticals
  • Client work — Separate ads by client or agency project
  • Swipe files — Build creative inspiration libraries
  • A/B testing — Compare ad variations side-by-side

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Creating Projects

1

Switch to Projects Tab

Click Projects in the main navigation
2

Enter Project Name

Type a name in the input field (left sidebar)
3

Click Create

Press the + button or hit Enter
Project names are case-insensitive and must be unique. You cannot create a project named “Saved” (reserved name).

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Naming Best Practices

  • Be specific — “Keto Supplement Launch Q1” vs. “Health Ads”
  • Include dates — “Black Friday 2025 Promos”
  • Use client codes — “ACME-001 Product Research”
  • Avoid duplicates — System will reject duplicate names (case-insensitive)

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Adding Ads to Projects

Every saved ad can belong to multiple projects:
1

Save the Ad

Bookmark the ad from the feed (it must be saved first)
2

Open Save Modal

Click Manage Save in the ad detail modal
3

Select Projects

Check the boxes for all projects where this ad belongs
4

Confirm

Click Save to apply changes
An ad can be in zero or many projects. Removing from all projects keeps it in your Saved collection.

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Viewing Project Ads

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Switching Projects

  1. Click Projects tab
  2. Select a project from the left sidebar
  3. The feed updates to show only ads in that project
  4. Filtered count appears in the project header

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Project Sidebar

The sidebar shows:
  • Saved — Special folder for all saved ads not assigned to projects
  • Your Projects — Listed by most recently updated
  • Active indicator — Highlighted when selected
  • Quick actions — Rename and delete buttons (visible on hover/tap)

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Managing Projects

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Renaming Projects

1

Hover Over Project

On desktop, hover to reveal action buttons
2

Click Edit Icon

Click the pencil icon
3

Type New Name

The project name becomes an editable field
4

Confirm or Cancel

Click the checkmark to save or X to cancel
On mobile, action buttons are always visible. Renaming validates against existing project names.

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Deleting Projects

Deleting a project removes all ad-to-project links but does NOT delete the ads. Ads remain in your Saved collection.
  1. Click the trash icon next to the project name
  2. Confirm the deletion in the dialog prompt
  3. The project and all its ad associations are removed
  4. If you were viewing that project, the feed switches to Saved

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Removing Ads from Projects

Two ways to remove an ad from a project:

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Method 1: Save Modal

  1. Open the ad detail modal
  2. Click Manage Save
  3. Uncheck the project(s) to remove
  4. Click Save

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Method 2: Project View

  1. Navigate to the project
  2. Find the ad in the feed
  3. Click the trash icon (in Projects scope, this removes from current project only)
The trash icon behavior changes based on scope:
  • All Ads — No trash icon (ads can’t be deleted)
  • Saved — Removes from entire collection
  • Projects — Removes from current project only

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Project Workflow Example

Real-world scenario:
1

Create Project

New project: “Summer 2025 Weight Loss Campaign”
2

Browse & Save

Find 20 health ads in the feed, quick-save them
3

Assign to Project

Open each saved ad, check the project box
4

Filter by Project

Switch to Projects tab, select your campaign folder
5

Analyze

Review only the 20 relevant ads, apply filters as needed

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Multi-Project Ads

Ads can belong to several projects simultaneously:
  • Cross-campaign reuse — Same creative in multiple funnels
  • Niche overlap — Health + BizOpp hybrid offers
  • Client sharing — One ad relevant to multiple clients

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Viewing Multi-Project Status

When viewing an ad:
  • The modal shows “Saved · X projects”
  • All assigned projects are checkboxed in the save modal
  • Removing from one project leaves others intact

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System Folder: Saved

The Saved folder is a special system project:
  • Cannot be deleted — Always available
  • Shows unassigned ads — Displays all saved ads not in custom projects
  • No rename allowed — Name is reserved
  • Acts as inbox — Default landing for newly saved ads
Think of “Saved” as your inbox. Move ads to custom projects to organize them, or leave them in Saved for quick access.

Saved Ads

Learn how to build your saved collection

Filters

Apply filters within project views